The target audience of outdoor advertising signis the flow of people, pedestrians through the image of advertising sign advertising to accept the product information, in order to obtain the best advertising effect, outdoor advertising sign placement should be based on the field of view, environment and other factors to determine the size of advertising sign placement and advertising sign.

In the advertising promotion, there is no systematic promotion, so the advertising brand will lose the guidance. So in the outdoor advertising sign display creativity, the first thing to do is to conduct market research, analysis of advertising content in what form, color, theme to display, in the choice of a more prominent display site, so that the overall display effect of advertising is more effective.

Advertising display sign, will not only play a guiding role in economy, to the company at the same time, it will guide the public about the company's brand awareness, to the enterprise play a crucial role in the future development, and design and put advertising made CARDS work must seriously think about, to make the work have a perfect show effect, and create the brand.

In addition to the above factors, graphic design with vivid copy, can reflect the authenticity of outdoor advertising sign, persuasive and guiding characteristics, advertising brand display content design in outdoor advertising brand position is not negligible, an overall direction of the right copy can play a role in the finishing touch.