The portable trade show displayis a creative thinking activity, but it is not arbitrary but has a rigorous scientific nature. This is first shown in the trade show display planning to follow certain procedures: before taking action to promote the exhibition, it is necessary to conduct a thorough investigation of the market situation, consumer attitudes, social environment, the situation of competitors; Then, according to the materials and information to carry on the comprehensive analysis, find out the key points of the problem, determine the exhibition objectives, formulate the trade show display plan and its specific implementation program; Finally, the trade show display effect should be evaluated until the trade show display and marketing goals of the enterprise are achieved.

Add to trade show display planning is scientific exhibition planning is a process of numerous scientific knowledge intersection, in full by using the principle of the exhibition to learn, psychology and communication studies, marketing, system theory, cybernetics, on the basis of multiple disciplines, such as using modern advanced technology means such as computer, the trade show display for exhibitors to provide decision-making basis and the optimal action plan, In order to obtain the best economic and social benefits.

Due to the increasingly fierce competition, the level and structure of demand are constantly updated, and the market environment is changing rapidly. Under such circumstances, even the most appropriate trade show display planning will have to be adjusted due to changes in the market environment, constraints, and influencing factors. Modern trade show display planning on the one hand embodies it's scientific but also has considerable flexibility. This is mainly attributed to the modern exhibition planning process is not a one-way decision-making process, but a two-way circulation of the decision-making process. From the beginning of the exhibition research to the final exhibition effect evaluation, according to the changes of the market and consumer response, can adjust and revise its scheme in time, so that the whole trade show display planning activities can maintain sufficient flexibility.

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