Exhibitors need to choose a location based on their goals. If the main goal of the exhibition is publicity and image building, the exhibitors want to get as much exposure as possible and let as many visitors see them. Under this goal, the exhibitors need to arrange pop up display in the front of the main entrance or in the center of the exhibition where the most people visit. Exhibitors that prefer regular customers may want a quiet, fixed location. Quiet location for negotiation, less interference, fixed location for old customers to find.

Multi-exhibitions are divided into pavilions or exhibition areas by industry or exhibit category. Some international exhibitions may have international pavilions (national pavilions). Even professional exhibitions tend to be more finely divided into different pavilions or exhibition areas. It is becoming more and more common to divide the exhibition area by industry as the scale of custom outdoor display stand and the professional division becomes smaller and smaller. Professional custom trade show presentations maximize their appeal to the target audience that is most interested in the industry or the category of exhibits. The division of the exhibition by profession can improve the exhibition efficiency. This is a very important factor for exhibitors. If the exhibition is divided by industry, professional visitors are most likely to go to the corresponding exhibition area, which is generally not a problem.

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